Crafting Meaningful Experiences: Bridging Design and Strategy for Impact
I am a Senior Product & Visual Designer with a passion for problem-solving through design. My journey spans graphic design, business analysis, and UI/UX, and I’ve recently focused on the field of mental health, collaborating with NIMHANS on impactful projects that empower both help-seekers and caregivers. I believe design should not only be beautiful and engaging but also strategically aligned with a company’s business objectives. This approach ensures that we create solutions that delight users while driving business success.
As part of the E-Health Research Center at IIIT-Bangalore since August 2022, I specialize in bridging user needs with data-driven, strategic design solutions in digital health. My background in design, coupled with recent upskilling in business analysis and SEO, allows me to optimize processes, enhance user experiences, and align project goals with stakeholder expectations. A graduate of the National Institute of Fashion Technology, my diverse skill set and unique perspective enable me to foster cross-functional collaboration and deliver impactful, user-centered designs.
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A journey of crafting impactful designs, optimizing processes, and delivering user-centered solutions across diverse industries.
Sr.UI/UX & Visual designer
I play a pivotal role in driving forward transformative government public health projects. I leverage my expertise in Design and business analysis to contribute to the development and implementation of innovative solutions.
- Designed impactful solutions like the Tele MANAS Counsellor Platform (1.5M+ calls) and national website (200K+ visitors), reducing call times by 40%, and led the NAMAN rural mental health system supporting 100K+ screenings and 1,500+ consultations.
- Streamlined workflows for the Tele MANAS Operations Portal, reducing request handling times by 66% by transitioning from manual to integrated digital systems. Enhanced user experience through targeted process improvements.
- Spearheaded cohesive branding for the E-Health Research Center and delivered compelling visual assets for initiatives like RISE 2023, amplifying institutional visibility and engagement.
UI/UX DESIGNER
I conducted a thorough UX audit of the website, evaluating usability, navigation, content hierarchy, design consistency, and user engagement. This analysis informed a redesign strategy that elevated the overall user experience.
- Redesigned the landing page to improve usability and visual appeal.
- Established a cohesive design system to ensure consistency across the platform.
- Developed brand identity guidelines to align visuals with the organization’s vision.
UI/UX Designer
I led the design of the Sarvatra telemedicine application and its product launch website, ensuring a seamless and user-centered experience. Collaborated with the design team to create a comprehensive Design System for consistent and scalable designs across the platform.
- Designed the Sarvatra telemedicine application and product launch website.
- Developed a Design System to maintain design consistency and scalability.
- Supported the marketing team by creating promotional materials, including videos.
MARKETING CAMPAIGN DESIGNER
I designed an interactive and engaging sales pitch for Teraviz products, integrating animation and multimedia elements to captivate the audience and effectively communicate key messages.
- Created dynamic content using Adobe Creative Suite, including Photoshop and Illustrator.
- Incorporated animations and multimedia to enhance presentation impact.
- Delivered a visually compelling sales pitch tailored to the product's unique value proposition.
design trianee
During my time as a Design Trainee at Spark Institute, I focused on creating impactful visual designs, including posters and other materials for social awareness campaigns such as those advocating for people with disabilities.
- Designed posters and brochures for social awareness campaigns.
- Created visually compelling content to engage and educate the audience.
- Contributed to fostering awareness and inclusivity through design.